UI component edits for mobile app

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Project description:

 

The client provided UI copy (approximately 2000 words) for an outdoor rock climbing app they wanted to expand globally. The copy was translated from Finnish and edited by a nonnative English speaker. My job was to review and edit the copy for consistency, clarity, and localization. But, I was not given many screenshots or context for when and where the copy would appear when using the app. I was given a 3-day turnaround time.

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My research:

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• I downloaded the app to familiarize myself with the brand and app features.

• I researched online reviews of the app and found the website the app is based on.

• I reviewed the copy on the website to identify the brand voice.

• I looked at competitor apps to compare word choices the were specific to the target users.

• I reached out to a few outdoor rock climbers to A/B test copy.

 

What I did:

 

• I created consistency between the app and the website for casing, word choice, punctuation, voice, and tone.

• I adjusted some language for clarity.

• I suggested creating a style guide as a reference to maintain consistency for future copy.